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1. The desirable tone for business writing is all of the following EXCEPT
A) professional but not stiff.
B) friendly but not phony
C) polite but not groveling
D) arrogant but not confident
Ans : D
2. The you-attitude is a style of communication that
A) disregards the audience’s ego
B) looks at things from the audience’s point of
view.
C) emphasizes what the writer wants the
audience to know
D) at times questions the audience’s
intelligence
Ans : B
3. Which of the following is a principle for achieving you-attitude?
A) Refer to a customer’s order in general terms
if he always buys the same thing
B) Use the word “you” in negative situations
to protect the audience’s ego.
C) Make assumptions about how the audience
feels about a situation in order to show
empathy
D) Use passive verbs and impersonal
expressions to avoid assigning blame
Ans : D
4. Which of the following statements MOST effectively applies the you-attitude?
A) “We will have your cabinets ready by
August 18th.”
B) “Your order for cabinets is in production.”
C) “Your cabinets will be delivered to you on
August 18th.”
D) “We began working on your cabinets a few
days ago.”
Ans : C
5. “You will be thrilled to hear that your department is going to move to the newly-renovated office space upon the fifth floor.” Does this sentence properly apply the you-attitude?
A) No, because it is presumptuous and
degrading to assume that the audience will be
pleased with this decision
B) Yes, because the audience is being offered
an opportunity that others would consider
highly desirable
C) No, because there was no mention of who
will be moving the furnishings and equipment
D) Yes, because being located on a higher
floor is a nonverbal indication of prestige and
importance
Ans : A
6. Which of the following is a way to deemphasize negative information?
A) Mention the negative information only
once in the message
B) Put the negative information in the last
sentence of a paragraph at the bottom of the
page.
C) Put the negative information in a vertical
list.
D) Give the negative information plenty of
space.
Ans : A
7. Which of the following should NOT be used in a negative situation where you wish to avoid blaming the audience?
A) the you-attitude
B) hidden negatives
C) impersonal expressions
D) passive verbs
Ans : B
8. “Each pilot must pass through airport security and show his identification card, just like the passengers do.” This sentence is
A) grammatically correct and bias-free.
B) grammatically correct but not bias-free.
C) neither grammatically correct nor bias-free.
D) bias-free but not grammatically correct.
Ans : B
9. Which of the following is a sexist job title?
A) Fireman
B) Pilot
C) Nurse
D) Manager
Ans : A
10. All of the following are techniques for creating positive emphasis EXCEPT
A) justifying negative information by
providing reasons and explanations.
B) focusing on what the audience can do
rather than on limitations.
C) avoiding words with negative connotations
D) putting bad news at the beginning of a
message to get it over with.
Ans : D
11. In which of the following situations would using the word “you” typically NOT be appropriate?
A) When commending an employee for a job
well done
B) When congratulating a colleague on a
promotion
C) When correcting a subordinate for not
completing a task properly
D) When requesting budget information from
the accounting department
Ans : C
12. Which of the following sentences would be considered the HIGHEST level of politeness?
A) Submit your budget request to me by
January 31st
.
B) Please submit your budget request to me by
January 31st
.
C) Your budget request must be on my desk
by January 31st
.
D) Would you please submit your budget
request to me by January 31st?
Ans : D
13. Which of the following is NOT an example of a hidden negative?
A) Please be patient while we work to resolve
this issue.
B) “But” after a negative statement
C) You look in better shape since you have
been going to the gym.
D) “However” after a positive statement
Ans : B
14. “You will never regret your decision to insure your company with Equity Mutual Co.” What is the primary flaw in this sentence?
A) It contains a hidden negative.
B) It is not bias-free.
C) It is insulting and condescending.
D) It contains a double negative.
Ans : D
15. “I have made an arrangement with the distributor so that I can offer customers a free printer with every new computer that you purchase this week.” Indicate the alternative that both correctly evaluates the sentence and correctly explains the reason for the evaluation.
A) Good you-attitude because it contains a
reader benefit
B) Good you-attitude because focuses on what
the reader will do
C) Lacks you-attitude because it focuses on
what the writer has done or will do
D) Lacks you-attitude because it does not
mention what the writer has done or will do
Ans : C