Accenture is helping a large retailer transform their online sales and services. A data analyst audits the client's customer journey and maps out the kind of data they need to collect at each touch point. How does this help the client achieve their objectives?
A.by updating their sales platform and adding new features
B.by shifting the focus away from the customer and towards new products or services
C.by identifying products that are poor sellers and removing them from the inventory
D.by increasing their customer knowledge and leveraging that information to improve customer experience